BALM. By Aromatherapist Emily Constantinidi.

Emily approached me to create a brand identity for her Aromatherapy services and product range, Called Balm. Balm is an exciting aromatherapy product that aims to bring tranquility and relaxation to everyday life. The primary goal for this project was to develop a clean and simple logo and packaging design that perfectly embodies the essence of Balm and appeals to the target audience.

Balm is not just another aromatherapy product; it serves as a lifestyle companion that helps individuals find balance and peace amidst the chaos of modern life. The brand focuses on using all-natural ingredients carefully selected to promote well-being, relaxation, and a sense of calm. The design approach reflects these core values, creating a visual identity that resonates with customers.

In addition to the logo, I developed packaging that complements the overall brand identity. The packaging is visually striking, yet understated, reflecting the product's clean and simple nature. Through the careful use of color, typography, and imagery, I ensured that the packaging reflects the calming experience customers can expect from Balm.