Initially, this was an open brief to design a new logo for the ‘Coldfoot Camp Trucker’s Cafe,’ followed by a second phase to redesign the menu. Although my concept wasn’t selected, I thoroughly enjoyed the process and came up with additional ideas to further develop the branding, inspired by my love for remote places. The campsite is truly isolated—250 miles from the nearest sign of civilization—so the branding needed to resonate with both truckers and tourists.

One idea I proposed was creating a free magazine to be distributed at other stops along the route. This magazine would showcase everything the camp offers, including accommodation, activities, the restaurant, and the bar, effectively promoting the site to travelers in the area. Along with this I created a look and feel for the menu, signage and items associated with hotel accomadation.