A while back, I explored a series of fox illustrations as a personal exercise in experimenting with different styles and techniques, without any specific end use in mind.
Recently, with an interest in beer branding, I revisited the project and came across Fox Head Brewing Company, founded in 1897 in Waukesha, Wisconsin, and closed in 1962.
I decided to create a conceptual rebrand for the defunct brewery, using one of my fox illustrations as the foundation for the mock-up.
