Designing the brand identity 'Jackalope' for Scottish Upholsterer Laura Walker is an enchanting endeavor that unites the artistry of upholstery with the mythical charm of the Jackalope. By incorporating Laura's craftsmanship, Scottish roots, and the captivating legend, the brand identity will captivate the hearts of potential customers and create a lasting impression in the world of upholster.

The Jackalope, a mythical creature often depicted as a rabbit with antelope horns, is said to roam the Scottish Highlands, weaving tales of mystery and wonder. We will use this folklore as the central theme to infuse Laura's brand identity with magic and charm.

Selecting a color palette that complements the brand's essence is essential. Incorporate earthy and natural tones inspired by the Scottish landscape, such as moss green, heather purple, and warm earthy browns. These colors will evoke a sense of comfort, warmth, and connection to nature, making them ideal for an upholstery brand.

Pair the brand identity with an enchanting typography that captures the essence of the Jackalope folklore. Consider incorporating hand-drawn or calligraphic elements to add a touch of artistry and craftsmanship to the brand. Ensure the typography is legible and versatile enough to work across various materials and platforms.