Pitch for LØCI campaign 'Run The City'
The objective of this project is to create a photoshoot campaign titled "Run Your City" that emphasizes the idea of being inspired by a city. The campaign will focus on individuals who are confidently and stylishly "running their city" while wearing luxury athleisure sneakers. The main goal is to create a sexy and aspirational campaign that evokes desire and resonates with the target market.
The "Run Your City" campaign will showcase individuals who embody the spirit of their respective cities while effortlessly displaying their personal style. The visuals will capture the vibrant energy, iconic landmarks, and unique street culture of each city, highlighting how the luxury athleisure sneakers seamlessly fit into the urban lifestyle. By featuring stylish models in dynamic urban settings, the campaign will inspire desire and evoke a sense of aspiration among the audience.
The photoshoots for the UK and US markets will be tailored to reflect the specific characteristics and aesthetics of each location. The UK campaign will encompass the sophisticated and cosmopolitan vibe of cities like London and Manchester, while the US campaign will capture the dynamic and diverse energy of metropolises like New York City and Los Angeles.
The models will exude confidence, sexiness, and a sense of individuality, showcasing how the luxury athleisure sneakers enhance their personal style while navigating the city streets.
(Image below was provided by LØCI for the pitch.)
