Tired of cold emails and inbox black holes, I decided to take a different approach to finding new design opportunities.
Like many designers, I'm dyslexic, so writing outreach emails is the worst. And as a designer, I’d much rather design something that speaks for me.
Back in university, one of my favourite projects was creating a personal branding and promotional pack to send to potential employers to gain work experience positions. It worked then, so I thought why not give it another go?
The Brief: Create a cost-effective, memorable way to reach potential clients that doesn’t get buried in their inbox.
The Idea: Go old-school. Before digital spam and unread emails, people promoted themselves through newspaper ads and the Yellow Pages (yes, I’m old enough to remember both). So I designed a retro-style newspaper ad in my personal branding, printed on real newspaper stock by Newspaper Club, and paired it with a simple Post-it note introducing myself for a personal touch.
