Revisiting an old illustration of a fox, I envisioned it as the perfect emblem for a whiskey brand. Thus, 'The Fantastic Mr. Fox Whiskey' was born—a concept that marries storytelling with design. I developed a logo inspired by the fox's cunning charm and applied it to a mock-up bottle and a handcrafted wooden presentation box, aiming to create a packaging experience as distinctive as the spirit itself.
This project draws inspiration from the trend of whimsical branding in the whiskey industry, where playful illustrations and characterful personas make the spirit feel more approachable and fun.
'The Fantastic Mr. Fox Whiskey' is a conceptual exploration of how illustration and packaging design can come together to tell a compelling brand story.
